AMTC News — 27 Oct 2026 (EN)
Today's briefing: YouTube will begin AV2 streaming in 2027 · Consumers turn to AI for discovery · Instagram expands its TV app to Apple TV · Open standards scale live production.
Amtecco
In this briefing
YouTube will begin AV2 streaming in 2027
YouTube plans to begin streaming with the royalty-free AV2 codec in 2027, setting a major distribution milestone for online video.
Consumers turn to AI for discovery
Nielsen's annual marketing report says consumers increasingly use artificial intelligence for discovery as marketers prioritize awareness and customer acquisition.
Instagram expands its TV app to Apple TV
Instagram has extended its television app to Apple TV as Meta pushes short-form mobile video onto another living-room platform.
Open standards scale live production
A global On Air broadcast tested three open-source media specifications in a live workflow beyond the proof-of-concept stage.
O2 and Nokia use AI to boost 5G capacity
O2 and Nokia tested an AI-powered radio network feature at London Paddington, reporting spectral-efficiency gains of up to twenty percent.
Canal+ acquires Senegalese wrestling rights
Canal+ secured six Senegalese wrestling events for Canal+ Sport and SuperSport across more than forty sub-Saharan African territories.
Horror audiences are getting younger
BBFC research says horror audiences are becoming younger, while scary films and television remain Britain's favourite Halloween activity.