Ad tiers take 54% of streaming revenue

Advertising-supported tiers are forecast to generate fifty-four percent of North American subscription-streaming revenue by the end of twenty twenty-six.

“Advertising-supported tiers are forecast to generate fifty-four percent of North American subscription-streaming revenue by the end of twenty twenty-six. Ampere Analysis says plans combining subscriptions and advertising are becoming the dominant monetisation model for streamers including Netflix and Disney Plus. The forecast shifts the industry question from whether viewers accept advertising to how platforms balance ad yield, pricing and subscriber retention.”