Avid brings Media Composer to the browser with Google

Avid has announced a browser-based Media Composer, moving professional editing access into Google Cloud for distributed production teams.

“Avid has announced a browser-based Media Composer, moving professional editing access into Google Cloud for distributed production teams. The company is also embedding Gemini Enterprise and BigQuery directly into its post-production environment, joining editing, artificial intelligence and data tools. For broadcasters, the shift could reduce workstation dependence while making collaborative workflows accessible wherever teams can open a supported browser. The test now is whether cloud responsiveness, security and media movement can meet the expectations of editors working against transmission deadlines.”