BBC Studios builds ad verticals

The studio has launched Affinity Network, grouping Bluey, Earth programming and Top Gear into advertiser-ready verticals.

“The studio has launched Affinity Network, grouping Bluey, Earth programming and Top Gear into advertiser-ready verticals. The move turns fandom, family viewing and lifestyle content into cleaner packages for agencies buying across digital brands.”

Original reporting: advanced-television.com ↗