BBC Studios builds ad verticals
3 July 2026
BBC Studios builds ad verticals
The studio has launched Affinity Network, grouping Bluey, Earth programming and Top Gear into advertiser-ready verticals.
“The studio has launched Affinity Network, grouping Bluey, Earth programming and Top Gear into advertiser-ready verticals. The move turns fandom, family viewing and lifestyle content into cleaner packages for agencies buying across digital brands.”Watch the full briefing