Deutsche Telekom secures all 104 World Cup 2030 matches

First, Deutsche Telekom has secured exclusive German television rights to the twenty thirty World Cup, carrying all one hundred and four matches of the tournament.

“First, Deutsche Telekom has secured exclusive German television rights to the twenty thirty World Cup, carrying all one hundred and four matches of the tournament. The exclusive deal spans both pay television and free-to-air coverage, placing Telekom's MagentaTV at the centre of Germany's World Cup distribution. For rival broadcasters, the agreement tightens access to a global event that can still unite mass audiences, subscriptions and premium advertising. The deal also confirms that telecom operators now use major sports rights to differentiate their own video platforms directly against traditional broadcasters.”