European ad spend reaches €187.1 billion

European advertising expenditure reached one hundred eighty-seven point one billion euros in twenty twenty-five, growing five point eight percent year over year.

“European advertising expenditure reached one hundred eighty-seven point one billion euros in twenty twenty-five, growing five point eight percent year over year. The study covers thirty countries and places spending nearly forty-nine percent above twenty nineteen, showing how far the market has expanded. That growth also outpaced the broader economy, strengthening advertising's role in funding television, streaming services and digital media across Europe. For broadcasters, the headline opportunity is large, but winning share increasingly depends on measurable audiences across linear and connected platforms.”