FAST growth hits a metadata bottleneck

Our top story: FAST viewing is up fifty five percent, but metadata problems are now limiting advertising revenue.

“Our top story: FAST viewing is up fifty five percent, but metadata problems are now limiting advertising revenue. The report says viewing growth is not enough when channel descriptions, programme data and ad signals remain inconsistent. For platform operators, better metadata is becoming a revenue tool, not just a back office catalogue chore. The takeaway is clear: FAST scale now depends on making content understandable to viewers, advertisers and automated sales systems.”

Original reporting: advanced-television.com ↗