media economics
4 August 2026
Italian TV revenue rises as viewing falls
Italian television revenue climbed from eight point zero two to eight point nine three billion euros between twenty twenty-one and twenty twenty-five.
“Italian television revenue climbed from eight point zero two to eight point nine three billion euros between twenty twenty-one and twenty twenty-five. AGCOM says traditional-screen engagement still declined in early twenty twenty-six, exposing a widening gap between financial growth and linear consumption.”Watch the full briefing