Italy warns broadcasters over football prices

Italy's competition authority approved the football league's next domestic rights framework, but imposed conditions designed to restrain prices paid by supporters.

“Italy's competition authority approved the football league's next domestic rights framework, but imposed conditions designed to restrain prices paid by supporters. The framework covers five seasons from twenty twenty-nine, while the league wants annual rights revenue to rise beyond nine hundred million euros. Regulators are warning that the league's revenue ambitions cannot translate into excessive subscription costs or reduced competition among television distributors. For broadcasters, the ruling raises pressure to balance expensive premium rights with affordable packages before the next Italian football auction cycle.”