ITVX hits its strongest week since Euro 2024

Our top story: ITVX delivered its strongest seven-day performance since Euro twenty twenty-four, with one hundred ten million streams.

“Our top story: ITVX delivered its strongest seven-day performance since Euro twenty twenty-four, with one hundred ten million streams. Advanced Television says the June eighth to fourteenth window was driven by England football, the World Cup and Love Island. The signal is clear: live sport and event programming still create the biggest streaming spikes for broadcaster-owned platforms.”

Original reporting: advanced-television.com ↗