One in five UK adults use AI for news

Ofcom says twenty-one percent of UK adults now use artificial intelligence services to access news, reshaping how audiences find reporting.

“Ofcom says twenty-one percent of UK adults now use artificial intelligence services to access news, reshaping how audiences find reporting. The shift places technology platforms between publishers and audiences, adding another gatekeeper to an already fragmented news market. Ofcom's wider report finds adults encounter around twelve news sources monthly, rising to eighteen among people aged twenty-five to thirty-four. Broadcast news still cuts through, but publishers must protect attribution, trust and direct audience relationships as automated discovery expands.”