interactive commerce
11 September 2026
Prime Video expands Shop the Show to 8,000 titles
Amazon has expanded Prime Video's Shop the Show feature to more than eight thousand titles, linking viewing directly with retail discovery.
“Amazon has expanded Prime Video's Shop the Show feature to more than eight thousand titles, linking viewing directly with retail discovery. Viewers can buy products inspired by programmes without leaving the streaming experience, tightening Amazon's connection between attention and transactions.”Watch the full briefing