Seventy-three percent of advertisers plan sports streaming investment

Seventy-three percent of advertisers plan to put budget into live sports streaming and connected television, according to new research.

“Seventy-three percent of advertisers plan to put budget into live sports streaming and connected television, according to new research. The finding shows advertising money following fans as live sport fragments across traditional television, streaming services and connected screens. For broadcasters and platforms, that demand raises the value of reliable audience measurement and consistent campaigns across increasingly divided viewing environments. The commercial opportunity is substantial, but winning budgets will depend on proving reach without losing the passion that makes live sport valuable.”