Sony and Reuters build authenticated near-live workflow

Sony and Reuters have demonstrated a near-live production workflow that preserves verifiable authenticity metadata from camera capture through distribution.

“Sony and Reuters have demonstrated a near-live production workflow that preserves verifiable authenticity metadata from camera capture through distribution. The system combines Sony's content credentials with Reuters workflows, embedding provenance data while journalists edit and package material. Integration with the Time-addressable Media Store keeps that trust chain available as content moves between production systems. For newsrooms confronting synthetic media, the operational prize is faster verification without sacrificing the speed demanded by breaking news.”