Sports media rights reach $65.8 billion

Global sports media rights are worth a record sixty-five point eight billion dollars in twenty twenty-six, according to SportBusiness.

“Global sports media rights are worth a record sixty-five point eight billion dollars in twenty twenty-six, according to SportBusiness. The total rose from sixty-two point four billion dollars in twenty twenty-four, defying repeated predictions that the rights market had peaked. The World Cup and new NBA and UFC agreements helped drive growth, keeping premium live sport central to platform strategy. For broadcasters and streamers, the record increases pressure to monetise expensive rights across subscriptions, advertising and wider digital distribution.”