Ströer takes Zattoo ad sales

In Germany, Ströer has secured exclusive advertising sales rights for Zattoo, expanding its connected-TV inventory for addressable video campaigns.

“In Germany, Ströer has secured exclusive advertising sales rights for Zattoo, expanding its connected-TV inventory for addressable video campaigns. The move matters because platform control, logged-in audiences and sales scale are becoming central to European CTV monetisation.”

Original reporting: broadbandtvnews.com ↗