streaming consolidation
24 September 2026
Ten US streaming services phased out in one quarter
Ten American streaming services were phased out during the second quarter as operators continued consolidating standalone platforms, according to Parks Associates.
“Ten American streaming services were phased out during the second quarter as operators continued consolidating standalone platforms, according to Parks Associates. Programming is moving onto larger platforms, reducing the number of separate subscriptions and concentrating audience attention among broader services. For operators, the retreat signals that narrow direct-to-consumer offers face increasing pressure to prove scale, retention and sustainable economics. For broadcasters, consolidation changes distribution leverage: fewer destinations may simplify reach, but larger aggregators gain more control over discovery and customer relationships.”Watch the full briefing