TF1-Netflix partnership exceeds targets within three weeks

Our lead: TF1 says its Netflix distribution partnership has hit audience targets planned for eighteen months in just three weeks.

“Our lead: TF1 says its Netflix distribution partnership has hit audience targets planned for eighteen months in just three weeks. The launch helped TF1 Plus reach eight point three million unique daily streamers on June twenty fifth, a record for the service. For broadcasters, the deal reframes global platforms from pure competitors into discovery pipes that can return viewers to national brands. The commercial test now is whether borrowed Netflix reach becomes repeat TF1 usage, advertising inventory and measurable local streaming loyalty.”

Original reporting: broadbandtvnews.com ↗