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AMTC NEWS
digital advertising 1 October 2026

UK digital ad spending reaches £21.2bn

Britain’s digital advertising market reached twenty-one-point-two billion pounds in the first half, rising thirteen percent from the previous year.

“Britain’s digital advertising market reached twenty-one-point-two billion pounds in the first half, rising thirteen percent from the previous year. Advertisers spent almost five billion pounds more in six months than during all of twenty twenty, increasing pressure on television inventory and measurement.”
— AMTC News, 1 Oct 2026
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