VoD advertising delivers measurable sales

A six-month WPP Media and Amazon Ads study found streaming video-on-demand campaigns delivered measurable incremental sales, not only brand awareness.

“A six-month WPP Media and Amazon Ads study found streaming video-on-demand campaigns delivered measurable incremental sales, not only brand awareness. The research covered Prime Video campaigns for eight British brands, testing whether expanding television investment into streaming produced direct business outcomes.”