WBD makes Tour de France streaming-first

Our top story: Warner Bros. Discovery is turning the Tour de France into another live-sport interface test for HBO Max.

“Our top story: Warner Bros. Discovery is turning the Tour de France into another live-sport interface test for HBO Max. New features will support both the men’s and women’s races, giving cycling fans richer ways to follow stages and stories. The strategy mirrors last week’s Commonwealth Games push: make the app feel less like video and more like control. For rights owners, the lesson is blunt: live coverage now competes on product design, not only camera access.”

Original reporting: tvbeurope.com ↗