INTERVIEW · WHY NOW
29 June 2026
Why it matters today
For a broadcaster watching at home tonight, in practical day-to-day terms — why does any of this really matter right now?
“For a broadcaster watching at home tonight, in practical day-to-day terms — why does any of this really matter right now? Because launching a channel should be a decision, not a construction project. No hardware to stand up for every destination. You go live in minutes, and you can run the whole thing by just asking.”Watch the full briefing