World Cup ad insertion goes server-guided

Our lead: RTBF, RMB and AIP are deploying server-guided ad insertion inside World Cup coverage, a first for Belgian broadcasting.

“Our lead: RTBF, RMB and AIP are deploying server-guided ad insertion inside World Cup coverage, a first for Belgian broadcasting. The system steers streaming ads server-side, helping live football stay consistent across every viewing device. Rights owners gain new ad value, while fans still see a stable live broadcast.”

Original reporting: broadbandtvnews.com ↗