World Cup adds one million MagentaTV customers

Deutsche Telekom added around one million television customers during the second quarter, driven by exclusive World Cup coverage on MagentaTV.

“Deutsche Telekom added around one million television customers during the second quarter, driven by exclusive World Cup coverage on MagentaTV. The gain shows how premium live rights can convert a tournament audience into paying platform relationships beyond the final whistle. For broadcasters and operators, the strategic question is whether those customers remain once exclusive football ends and normal subscription competition resumes.”