World Cup final delivers Britain's biggest audience of the year
21 July 2026
World Cup final delivers Britain's biggest audience of the year
First, the World Cup final delivered the year's biggest British audience. Fifteen point eight million watched Spain beat Argentina across BBC One and iPlayer.
“First, the World Cup final delivered the year's biggest British audience. Fifteen point eight million watched Spain beat Argentina across BBC One and iPlayer. That peak gave the BBC sixty-four per cent of all viewing, with an average of thirteen point nine million. ITV trailed well behind.”Watch the full briefing