5 new ad platforms: Channel 4 opens streaming inventory | AMTC News
Channel 4 is opening its video-on-demand ad inventory across Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP. Also covered: Warner Bros Discovery's AI adtech stack on AWS, InterDigital's Disney patent injunction, TF1 live TV inside Netflix France, World Cup audiences in Canada, SVT Neo, HBO Max Moments and Sky's The Wargame
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In this briefing
Channel 4 opens ad buying across five platforms
Our top story: Channel 4 is opening its video on demand ad inventory across five more buying platforms.
advanced-television.com (opens in a new tab)
Warner Bros Discovery builds AI adtech on AWS
Warner Bros Discovery is building an agentic AI adtech stack on AWS for planning, activation, optimisation and monetisation.
tvbeurope.com (opens in a new tab)
InterDigital wins Disney encoding injunction
InterDigital has won an injunction against Disney in a dispute over video encoding techniques linked to HEVC patents.
tvbeurope.com (opens in a new tab)TF1 live TV arrives inside Netflix France
In France, TF1 Plus programming and TF1 live channels are now available inside Netflix for subscribers.
advanced-television.com (opens in a new tab)Canada sees record World Cup TV audiences
Canada's first World Cup win drew a record average audience of five point three million across major local outlets.
advanced-television.com (opens in a new tab)SVT Neo wins EBU technology award
SVT's Neo software production system won the EBU Technology and Innovation Award after running Winter Games production environments.
tvbeurope.com (opens in a new tab)HBO Max takes Moments ads international
HBO Max will launch its Moments contextual advertising format across select international territories before the end of the year.
advanced-television.com (opens in a new tab)Sky orders The Wargame docuseries
Finally, Sky has ordered The Wargame, a four-part series turning its news podcast into constructed documentary drama.
advanced-television.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.