5 new ad platforms: Channel 4 opens streaming inventory | AMTC News
In this briefing
Channel 4 opens ad buying across five platforms
Our top story: Channel 4 is opening its video on demand ad inventory across five more buying platforms.
Source: advanced-television.com ↗
Warner Bros Discovery builds AI adtech on AWS
Warner Bros Discovery is building an agentic AI adtech stack on AWS for planning, activation, optimisation and monetisation.
Source: tvbeurope.com ↗
InterDigital wins Disney encoding injunction
InterDigital has won an injunction against Disney in a dispute over video encoding techniques linked to HEVC patents.
Source: tvbeurope.com ↗
TF1 live TV arrives inside Netflix France
In France, TF1 Plus programming and TF1 live channels are now available inside Netflix for subscribers.
Source: advanced-television.com ↗Canada sees record World Cup TV audiences
Canada's first World Cup win drew a record average audience of five point three million across major local outlets.
Source: advanced-television.com ↗SVT Neo wins EBU technology award
SVT's Neo software production system won the EBU Technology and Innovation Award after running Winter Games production environments.
Source: tvbeurope.com ↗HBO Max takes Moments ads international
HBO Max will launch its Moments contextual advertising format across select international territories before the end of the year.
Source: advanced-television.com ↗Sky orders The Wargame docuseries
Finally, Sky has ordered The Wargame, a four-part series turning its news podcast into constructed documentary drama.
Source: advanced-television.com ↗