Channel 4 opens ad buying across five platforms

Our top story: Channel 4 is opening its video on demand ad inventory across five more buying platforms.

“Our top story: Channel 4 is opening its video on demand ad inventory across five more buying platforms. Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP will now give media buyers global access to that supply. For broadcasters, the signal is clear: premium streaming inventory is becoming more automated, addressable and internationally tradable. The move also raises pressure on local broadcasters still selling digital video through narrow or manual routes.”

Original reporting: advanced-television.com ↗