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AMTC NEWS
Monday 13 July 2026 3 min 8 stories

18m viewers: why ITV's World Cup scale matters

Eighteen million viewers made England versus Norway the year's biggest audience on any UK channel or streamer

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18m viewers: why ITV's World Cup scale matters

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In this briefing

ITV draws 18 million for England's World Cup win

ITV draws 18 million for England's World Cup win

Our lead: ITV says eighteen million viewers watched England defeat Norway in the World Cup quarter-final on Saturday.

Source advanced-television.com (opens in a new tab)
World Cup rest day

World Cup rest day

The World Cup calendar has no results from Sunday and no fixtures today, so the scores board returns after the rest day.

MFE plans one European streaming platform

MFE plans one European streaming platform

MFE plans a unified streaming platform from January twenty twenty-seven, combining technology developed across its Italian and German businesses.

Source broadbandtvnews.com (opens in a new tab)
Netflix considers live television channels

Netflix considers live television channels

Netflix is reportedly considering live channels that would continuously stream films and programmes grouped by genre.

Source advanced-television.com (opens in a new tab)
LA28 confirms supporting broadcast studios

LA28 confirms supporting broadcast studios

LA28 has confirmed two supporting studio locations for worldwide Olympic and Paralympic media and broadcast operations.

Source tvbeurope.com (opens in a new tab)
Eurovision Sport launches AI commentary trial

Eurovision Sport launches AI commentary trial

Eurovision Sport will offer multilingual AI-translated commentary at this week's European Athletics under-eighteen championships in Italy.

Source advanced-television.com (opens in a new tab)
Cyprus may restore DVB-T after switchover trouble

Cyprus may restore DVB-T after switchover trouble

Cyprus may temporarily restore DVB-T after its DVB-T2 transition left thousands of viewers without commercial television channels.

Source broadbandtvnews.com (opens in a new tab)
Pixop studies AI streaming sustainability

Pixop studies AI streaming sustainability

Finally, Pixop joins Greening of Streaming to measure whether AI video enhancement can reduce UHD streaming's environmental impact.

Source broadbandtvnews.com (opens in a new tab)

Sources

Every story in this briefing links back to the original reporting.

Full transcript
Our lead, ITV, says 18 million viewers watched England defeat Norway in the World Cup quarterfinal on Saturday.