ITV draws 18 million for England's World Cup win

Our lead: ITV says eighteen million viewers watched England defeat Norway in the World Cup quarter-final on Saturday.

“Our lead: ITV says eighteen million viewers watched England defeat Norway in the World Cup quarter-final on Saturday. That was ITV's biggest peak since the Euro twenty twenty-four final, and this year's highest on any channel or streamer. For broadcasters, the number demonstrates how knockout football still concentrates mass audiences, premium advertising attention and shared national viewing.”