AMTC News — 29 Jul 2026 (EN)
Today's briefing: YouTube reports record World Cup viewing · YouTube takes 13.8 percent of US TV watch-time · Incoming Apple CEO backs television · Channel 4 moves linear playout to Encompass.
Amtecco
In this briefing
YouTube reports record World Cup viewing
YouTube says the twenty twenty-six FIFA World Cup became the most-viewed tournament in the platform's history, extending football's enormous digital reach.
broadbandtvnews.com (opens in a new tab)YouTube takes 13.8 percent of US TV watch-time
Nielsen says YouTube captured thirteen point eight percent of United States television watch-time in May, while streaming reached forty-eight point six percent.
Incoming Apple CEO backs television
Incoming Apple chief executive John Ternus says entertainment remains central when he succeeds Tim Cook on September first.
Channel 4 moves linear playout to Encompass
Channel Four is moving linear playout to Encompass facilities in London and Riga, using the company's Altitude platform.
tvbeurope.com (opens in a new tab)ProSiebenSat.1 brings pause ads to live television
ProSiebenSat.1 is bringing full-screen pause advertising to linear television through HbbTV, creating inventory outside conventional commercial breaks.
broadbandtvnews.com (opens in a new tab)AI turns radio wind-up calls into video
Steve Penk has partnered with ITV Studios and Abadi Films to turn his radio wind-up calls into an artificial-intelligence video series.
tvbeurope.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.