AMTC News — 30 Jul 2026 (EN)
Today's briefing: CTV advertising earns only $0.21 per viewing hour · Netflix overtakes the BBC as viewers' first choice · HBO Max adds AI search and a Shorts feed · 5 adds eleven channels to Freely.
Amtecco
In this briefing
CTV advertising earns only $0.21 per viewing hour
Omdia says connected television advertising generates only twenty-one cents per viewing hour across subscription, free and broadcaster-led streaming services.
broadbandtvnews.com (opens in a new tab)Netflix overtakes the BBC as viewers' first choice
Ofcom finds twenty-six percent of British viewers now choose Netflix first when seeking something to watch, narrowly ahead of the BBC.
broadbandtvnews.com (opens in a new tab)HBO Max adds AI search and a Shorts feed
HBO Max is adding conversational artificial-intelligence search and a vertical Shorts feed to help subscribers find programmes faster.
broadbandtvnews.com (opens in a new tab)5 adds eleven channels to Freely
British broadcaster 5 has launched eleven streamed channels on Freely, expanding its free distribution as television viewing moves online.
broadbandtvnews.com (opens in a new tab)QTV equips Commonwealth Games truck with Sony cameras
Scotland's QTV has deployed more than thirty Sony cameras in a new outside-broadcast truck working at the Glasgow Commonwealth Games.
tvbeurope.com (opens in a new tab)Dyn launches subscriptions for individual sports
German streamer Dyn will let customers subscribe to individual sports next season, separating handball, basketball, volleyball and table tennis packages.
broadbandtvnews.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.