AMTC News — 31 Jul 2026 (EN)
Today's briefing: World Cup generates over 200 million ITVX streams · Tour de France delivers record audiences for WBD · UK CTV impression volume grows 39 percent · Media over QUIC publishes commercial performance data.
Amtecco
In this briefing
World Cup generates over 200 million ITVX streams
World Cup coverage generated more than two hundred million streams for ITVX, pushing the platform towards its strongest July on record.
advanced-television.com (opens in a new tab)Tour de France delivers record audiences for WBD
Warner Bros Discovery says the Tour de France delivered record audiences across European television, digital services and its HBO Max platform.
broadbandtvnews.com (opens in a new tab)UK CTV impression volume grows 39 percent
DoubleVerify reports connected-television impression volume in Britain grew thirty-nine percent during twenty twenty-five as viewing and advertising inventory expanded.
advanced-television.com (opens in a new tab)Media over QUIC publishes commercial performance data
Nanocosmos has published performance data from a commercial Media over QUIC deployment, offering evidence for low-latency streaming beyond laboratory tests.
broadbandtvnews.com (opens in a new tab)Virgin Media O2 weighs measures against £22 billion debt
Virgin Media O2's owners are considering dividends, jobs and investment measures as the operator confronts a twenty-two-billion-pound debt burden.
broadbandtvnews.com (opens in a new tab)Minfo makes television clickable with audio watermarks
Minfo uses inaudible audio watermarks to connect television moments with mobile links, aiming to make broadcast content instantly clickable.
tvbeurope.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.