World Cup generates over 200 million ITVX streams

World Cup coverage generated more than two hundred million streams for ITVX, pushing the platform towards its strongest July on record.

“World Cup coverage generated more than two hundred million streams for ITVX, pushing the platform towards its strongest July on record. With two days remaining, ITVX had delivered over four hundred thirty-six million July streams, thirty percent above the previous year. The result shows how premium live sport can turn a broadcaster platform into a mass streaming destination and sustain viewing beyond matches.”