CTV advertising earns only $0.21 per viewing hour

Omdia says connected television advertising generates only twenty-one cents per viewing hour across subscription, free and broadcaster-led streaming services.

“Omdia says connected television advertising generates only twenty-one cents per viewing hour across subscription, free and broadcaster-led streaming services. The benchmark exposes a wide gap between connected television's growing audience and the revenue platforms extract from each hour watched. For broadcasters and streamers, improving addressability, measurement and inventory quality could turn viewing growth into a stronger advertising business.”