AMTC News — 7 Oct 2026 (EN)
Today's briefing: Paramount closes WBD merger · UK ad-supported streaming reaches record levels · Bauer Media inventory joins Amazon Ads · ITVX passes three billion streams early.
Amtecco
In this briefing
Paramount closes WBD merger
Paramount has officially closed its acquisition of Warner Bros Discovery in a one-hundred-ten-billion-dollar merger after months of legal disputes and criticism.
UK ad-supported streaming reaches record levels
British streamers now spend fourteen of their twenty-six weekly television hours with ad-supported services, according to Roku's first VOD Evolution study.
Bauer Media inventory joins Amazon Ads
Bauer Media is making audio advertising inventory available through Amazon Ads, spanning Absolute Radio, KISS, Magic and its Hits networks.
ITVX passes three billion streams early
ITVX passed three billion streams on September ninth, reaching the annual milestone two months earlier than last year after adding one billion streams.
broadbandtvnews.com (opens in a new tab)More than 4,000 brands advertise on Disney+ across EMEA
Disney says more than four thousand brands now advertise on Disney Plus across EMEA, as its streaming platform expands commercial scale.
SkyShowtime launches on Titan OS across Europe
SkyShowtime is launching on Titan OS-powered Philips and Sharp televisions across Europe, widening smart-TV distribution through the independent connected-TV platform.
broadbandtvnews.com (opens in a new tab)JioHotstar extends to MENA with Starzplay
JioHotstar is extending into the Middle East and North Africa through Starzplay, following launches in Britain, Canada and Singapore.
Playhouse Post reopens refurbished Soho facility
Playhouse Post has reopened its Soho facility with grading, visual effects, sound and finishing services supporting Dolby Atmos and Dolby Vision.
tvbeurope.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.