UK ad-supported streaming reaches record levels

British streamers now spend fourteen of their twenty-six weekly television hours with ad-supported services, according to Roku's first VOD Evolution study.

“British streamers now spend fourteen of their twenty-six weekly television hours with ad-supported services, according to Roku's first VOD Evolution study. The result puts advertising-funded streaming ahead of every other television-viewing model, strengthening the case for premium connected-TV inventory and measurement.”