AMTC News — 9 Oct 2026 (EN)
Today's briefing: SpaceX to become fourth US cellular operator · Global ad spend forecast to reach $1.34 trillion · Prime Video joins Barb CFlight · Canal+ launches free Sport+ platform.
Amtecco
In this briefing
SpaceX to become fourth US cellular operator
SpaceX is set to become America's fourth cellular operator after buying eight hundred megahertz of terrestrial spectrum from Grain Management.
Global ad spend forecast to reach $1.34 trillion
WARC forecasts global advertising spending will jump eleven point nine percent to one point three four trillion dollars during twenty twenty-six.
Prime Video joins Barb CFlight
Prime Video is joining Barb CFlight, becoming the first streaming service included in Britain's industry-standard cross-platform advertising measurement system.
Canal+ launches free Sport+ platform
Canal Plus launches Sport Plus today, a free advertising-supported sports service inside its existing streaming application for subscribers and nonsubscribers.
broadbandtvnews.com (opens in a new tab)LiveU covers Tour de France using public mobile networks
LiveU says its LU nine hundred Q units covered ninety-nine point nine percent of Tour de France connectivity using only public mobile networks.
tvbeurope.com (opens in a new tab)Sky expands accessible Premier League coverage
Sky Sports adds live subtitles and descriptive audio across roughly two hundred ten Premier League matches each season, beginning tomorrow.
broadbandtvnews.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.