advertising economy
9 October 2026
Global ad spend forecast to reach $1.34 trillion
WARC forecasts global advertising spending will jump eleven point nine percent to one point three four trillion dollars during twenty twenty-six.
“WARC forecasts global advertising spending will jump eleven point nine percent to one point three four trillion dollars during twenty twenty-six. Corporate artificial-intelligence investment is helping drive that expansion despite pressure on consumers and continuing geopolitical uncertainty across major advertising markets.”Watch the full briefing