Ad-supported TV holds 71.5 percent of US viewing

Ad-supported television captured seventy-one point five percent of total US viewing during the second quarter, according to Nielsen's latest gauge.

“Ad-supported television captured seventy-one point five percent of total US viewing during the second quarter, according to Nielsen's latest gauge. That share slipped one point three points from the previous quarter, giving broadcasters and streamers a precise signal on monetisable attention.”