AMTC News — 26 Aug 2026 (EN)
Today's briefing: Sports fragmentation forces a measurement rethink · Ad-supported TV holds 71.5 percent of US viewing · Streamers close on European television · Paramount disputes California leak claim.
Amtecco
In this briefing
Sports fragmentation forces a measurement rethink
Sports audiences now move across broadcast, streaming and digital platforms, making measurement systems critical infrastructure rather than passive scorekeepers.
Ad-supported TV holds 71.5 percent of US viewing
Ad-supported television captured seventy-one point five percent of total US viewing during the second quarter, according to Nielsen's latest gauge.
Streamers close on European television
Global streaming platforms are eroding traditional broadcasters' European dominance and could overtake linear television within years, according to new research.
Paramount disputes California leak claim
Paramount denies leaking confidential settlement discussions after California attorney general Rob Bonta cancelled a meeting connected to the Warner dispute.
broadbandtvnews.com (opens in a new tab)Fawesome redesigns its CTV experience
Free streaming service Fawesome has redesigned its connected television interface, putting content discovery at the centre of the viewing journey.
broadbandtvnews.com (opens in a new tab)Disney Plus streams Max versus 100
Disney Plus will stream Max Verstappen racing one hundred drivers at Silverstone, turning a motorsport stunt into a global live event.
Sources
Every story in this briefing links back to the original reporting.