Skip to content
AMTC NEWS
Tuesday 25 August 2026 2 min 5 stories

AMTC News — 25 Aug 2026 (EN)

Today's briefing: Netflix UK revenue passes ITV · Streaming giants slow price increases · Unskippable ads often go unwatched · Movie advertising shifts toward CTV.

Presented by Amtecco
AMTC News — 25 Aug 2026 (EN)

In this briefing

streaming economics

Netflix UK revenue passes ITV

Netflix generated two point zero six billion pounds in UK revenue during twenty twenty-five, crossing a major threshold in British television.

Source broadbandtvnews.com (opens in a new tab)
streaming economics

Streaming giants slow price increases

Netflix, Disney Plus and Amazon are moderating subscription increases as consumers approach the limit of what they will pay for streaming.

Source broadbandtvnews.com (opens in a new tab)
advertising attention

Unskippable ads often go unwatched

Attest research across two thousand UK and US adults finds many supposedly unskippable advertisements still fail to command viewers' attention.

advertising migration

Movie advertising shifts toward CTV

Movie advertising on broadcast television fell from one hundred ninety-two thousand airings last summer to ninety-three thousand six hundred this year.

live sports technology

Broadpeak packages multiview as a service

Broadpeak has launched managed multiview software that lets sports viewers select several live feeds while reducing deployment complexity for media companies.

Source tvbeurope.com (opens in a new tab)

Sources

Every story in this briefing links back to the original reporting.

Full transcript
Netflix generated £2.06 billion in UK revenue during 2025, crossing a major threshold in British television.