streaming economics
25 August 2026
Netflix UK revenue passes ITV
Netflix generated two point zero six billion pounds in UK revenue during twenty twenty-five, crossing a major threshold in British television.
“Netflix generated two point zero six billion pounds in UK revenue during twenty twenty-five, crossing a major threshold in British television. The streamer has now overtaken ITV by revenue, redrawing the competitive hierarchy between global platforms and established British commercial broadcasters. That scale strengthens Netflix in rights, production and talent negotiations while placing greater pressure on broadcasters funded by advertising and linear audiences. For the UK market, the milestone shows that streaming is no longer adjacent to traditional television economics; it now sets the benchmark.”Watch the full briefing