Big Brother passes 200 million ITVX streams
20 October 2026
Big Brother passes 200 million ITVX streams
ITV says Big Brother has generated two hundred two million streams on ITVX, confirming the franchise as a major digital draw.
“ITV says Big Brother has generated two hundred two million streams on ITVX, confirming the franchise as a major digital draw. The current season and its companion show reached thirty-seven million streams, up fifty-eight percent against the comparable previous period.”Watch the full briefing