Channel 4 launches Enhance

Our top story: Channel 4 has launched Enhance, a creative optimisation platform for richer advertising on its streaming service.

“Our top story: Channel 4 has launched Enhance, a creative optimisation platform for richer advertising on its streaming service. The broadcaster is working with Brightline's ScreenSense so brands can build Clearcast-compliant, data-driven CTV formats through a portal. For operators, it turns existing TV creative into streaming-native inventory without asking every advertiser to rebuild campaigns from scratch.”

Original reporting: advanced-television.com ↗