Channel 4 turns CTV creative into inventory | AMTC News
In this briefing
Channel 4 launches Enhance
Our top story: Channel 4 has launched Enhance, a creative optimisation platform for richer advertising on its streaming service.
Source: advanced-television.com ↗
Broadcasters answer the media green paper
UK broadcasters have responded to the government's media green paper through the Future TV Taskforce, spanning BBC, ITV, Channel 4 and others.
Source: tvbeurope.com ↗DTT stays protected until 2034
The UK government has confirmed support for digital terrestrial television until at least twenty thirty four.
Source: tvbeurope.com ↗BBC sets a UHD event record
BBC says France versus Senegal became its biggest UHD event, with second-screen 3D features used more than one million times.
Source: tvbeurope.com ↗Sportway raises expansion capital
Sportway says a new capital injection will support global expansion in AI-powered sports production and personalised fan experiences.
Source: tvbeurope.com ↗Channel 4 adds home screen ads
Channel 4 is also partnering with V to sell home screen ads across VIDAA smart TVs from Hisense, Toshiba and Loewe.
Source: advanced-television.com ↗BBC keeps home nations football free-to-air
BBC has extended UEFA rights so Scotland, Wales and Northern Ireland men's internationals remain live and free-to-air until June twenty twenty eight.
Source: advanced-television.com ↗Brussels nears Paramount approval
Brussels is reportedly set to approve Paramount's Warner Bros Discovery takeover, subject to remedies still being worked through.
Source: advanced-television.com ↗Personalisation feels intrusive to many
And finally, Usercentrics research says three quarters of UK consumers find AI-driven personalisation intrusive, a warning for data-led media products.
Source: advanced-television.com ↗