Channel 4 turns CTV creative into inventory | AMTC News
Channel 4 launches Enhance, a streaming ad platform built to turn existing TV creative into data-driven CTV formats. Also covered: the UK media green paper response, DTT support until 2034, BBC UHD event scale, Sportway funding, Channel 4 home screen ads, BBC football rights, Paramount-WBD scrutiny and AI personalisation trust
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In this briefing
Channel 4 launches Enhance
Our top story: Channel 4 has launched Enhance, a creative optimisation platform for richer advertising on its streaming service.
advanced-television.com (opens in a new tab)Broadcasters answer the media green paper
UK broadcasters have responded to the government's media green paper through the Future TV Taskforce, spanning BBC, ITV, Channel 4 and others.
tvbeurope.com (opens in a new tab)DTT stays protected until 2034
The UK government has confirmed support for digital terrestrial television until at least twenty thirty four.
tvbeurope.com (opens in a new tab)BBC sets a UHD event record
BBC says France versus Senegal became its biggest UHD event, with second-screen 3D features used more than one million times.
tvbeurope.com (opens in a new tab)Sportway raises expansion capital
Sportway says a new capital injection will support global expansion in AI-powered sports production and personalised fan experiences.
tvbeurope.com (opens in a new tab)Channel 4 adds home screen ads
Channel 4 is also partnering with V to sell home screen ads across VIDAA smart TVs from Hisense, Toshiba and Loewe.
advanced-television.com (opens in a new tab)BBC keeps home nations football free-to-air
BBC has extended UEFA rights so Scotland, Wales and Northern Ireland men's internationals remain live and free-to-air until June twenty twenty eight.
advanced-television.com (opens in a new tab)Brussels nears Paramount approval
Brussels is reportedly set to approve Paramount's Warner Bros Discovery takeover, subject to remedies still being worked through.
advanced-television.com (opens in a new tab)Personalisation feels intrusive to many
And finally, Usercentrics research says three quarters of UK consumers find AI-driven personalisation intrusive, a warning for data-led media products.
advanced-television.com (opens in a new tab)Sources
Every story in this briefing links back to the original reporting.