Walmart moves deeper into CTV ads | AMTC News
In this briefing
Walmart moves for Vibe.co
Our top story: Walmart plans to acquire Vibe.co, a self-service connected TV advertising platform for smaller and mid-market brands.
Source: advanced-television.com ↗Comcast Universal Ads launches in the UK
Comcast’s Universal Ads platform has launched in the UK with Channel 4, ITV and Sky as its first broadcaster partners.
Source: advanced-television.com ↗BBC Sport app sets a traffic record
BBC Sport says June seventeenth became its biggest app day since the Alcaraz-Djokovic and England-Spain double-header in July twenty twenty four.
Source: advanced-television.com ↗Netflix tests AI editing models
Netflix technologists have published research on two AI editing models, Vera and Void, aimed at accelerating post-production decisions.
Source: tvbeurope.com ↗Rally.TV adds immersive overlays
Rally.TV is rolling out Ease Live immersive graphics on mobile, with smart TV overlays planned as the next step.
Source: tvbeurope.com ↗
EBU adds Moments Lab to news workflows
The EBU is integrating Moments Lab tools to help member newsrooms find and reuse relevant editorial content faster.
Source: tvbeurope.com ↗
RTVE airs an AI-made newscast
Spain’s RTVE aired a special AI-produced evening newscast, explicitly framing the broadcast as a public test of risks and opportunities.
Source: advanced-television.com ↗Ad-supported streaming becomes the norm
Samsung Ads reports ad-supported streaming is now mainstream, while ghost viewers make platform loyalty harder to measure.
Source: advanced-television.com ↗EBU challenges Czech licence-fee plan
The EBU says Czech plans to replace licence fees with state funding risk real-terms cuts and weaker public-media independence.
Source: advanced-television.com ↗GALLI Lucha Libre expands on FAST
Finally, GALLI Lucha Libre is expanding through FAST Channels TV, adding bilingual wrestling programming for US and international audiences.
Source: advanced-television.com ↗