Comcast Universal Ads launches in the UK

Comcast’s Universal Ads platform has launched in the UK with Channel 4, ITV and Sky as its first broadcaster partners.

“Comcast’s Universal Ads platform has launched in the UK with Channel 4, ITV and Sky as its first broadcaster partners. The pitch is simpler self-service TV buying for small and medium-sized businesses across premium broadcaster inventory.”

Original reporting: advanced-television.com ↗