Walmart moves for Vibe.co

Our top story: Walmart plans to acquire Vibe.co, a self-service connected TV advertising platform for smaller and mid-market brands.

“Our top story: Walmart plans to acquire Vibe.co, a self-service connected TV advertising platform for smaller and mid-market brands. The deal would fold CTV campaign creation, buying and measurement into Walmart’s wider retail media and advertising ecosystem. For broadcasters and streamers, retail media is moving closer to premium video inventory, with commerce data shaping television ad access.”

Original reporting: advanced-television.com ↗