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AMTC NEWS
Friday 26 June 2026 3 min 8 stories

Sky-ITV deal would reshape UK TV scale | AMTC News

Sky has reportedly agreed terms to buy ITV's broadcast and streaming unit, a deal that would reshape UK TV scale across advertising, reach and streaming. Also covered: Channel 4 geo-targeting, DAZN's Serie A renewal in France, ITV's hybrid World Cup studio, EBU membership, Titan OS and MediaTek, Disney's settlement and FreeSpeak Cell at the Nurburgring

Presented by Amtecco
Sky-ITV deal would reshape UK TV scale | AMTC News

In this briefing

Media consolidation

Sky agrees ITV acquisition terms

Our top story: Sky has reportedly agreed terms to acquire ITV's broadcast and streaming unit in a one point six billion pound deal.

Source advanced-television.com (opens in a new tab)
Addressable advertising

Channel 4 adds CACI geo-targeting data

Channel 4 has added CACI consumer and location data to offer advertisers postcode-level targeting across its advertising inventory.

Source broadbandtvnews.com (opens in a new tab)
Sports rights

DAZN keeps Serie A in France

DAZN has extended exclusive French rights to Serie A, Coppa Italia and Supercoppa Italiana for three more seasons.

Source broadbandtvnews.com (opens in a new tab)
Virtual production

Inside ITV's hybrid World Cup studio

ITV Sport's New York World Cup studio blends physical design and virtual sets, showing how hybrid production is becoming prime-time presentation.

Source tvbeurope.com (opens in a new tab)
Public media

EBU expands with 3Cat and CBC

The EBU has admitted Catalonia's 3Cat and promoted CBC/Radio-Canada, widening collaboration around public media standards and news exchange.

Source broadbandtvnews.com (opens in a new tab)
Connected TV

Titan OS partners with MediaTek

Titan OS is partnering with MediaTek, tying its European entertainment and advertising platform to chips powering billions of connected devices.

Source advanced-television.com (opens in a new tab)
Streaming litigation

Disney settles streaming antitrust case

Disney will pay fifty million dollars to settle allegations that carriage terms inflated streaming pay-TV costs for consumers.

Source broadbandtvnews.com (opens in a new tab)
Live production

Clear-Com and RTL test FreeSpeak Cell

At the Nurburgring, Clear-Com and RTL Deutschland showcased FreeSpeak Cell for mobile crews working across complex live-event environments.

Source tvbeurope.com (opens in a new tab)

Sources

Every story in this briefing links back to the original reporting.

Full transcript
Our top story, Sky has reportedly agreed terms to acquire ITV's broadcast and streaming unit in a 1.6 billion pound deal.