AMTC NEWS
Virtual production 26 June 2026

Inside ITV's hybrid World Cup studio

ITV Sport's New York World Cup studio blends physical design and virtual sets, showing how hybrid production is becoming prime-time presentation.

“ITV Sport's New York World Cup studio blends physical design and virtual sets, showing how hybrid production is becoming prime-time presentation.”
— AMTC News, 26 Jun 2026

Original reporting: tvbeurope.com ↗

Watch the full briefing

More from this briefing